进入互联网时代,很多人对定位理论提出了种种质疑,认为伴随社交媒体的崛起,品牌的价值正在下降,而传统的品牌传播方式也很难再捕获消费者的心智,种种变数让这场心智战争的局势越来越扑朔迷离。战场变了,那么,定位理论还有效吗?针对这个话题,我们对里斯伙伴全球总裁、定位理论的卓越继承人劳拉·里斯女士进行了独家专访。 Enter the Internet age, many people put forward the positioning theory questioned that with the rise of social media, the brand value is declining, and the traditional way of brand communication is difficult to capture the minds of consumers, a variety of variables so that mental war The situation is more complicated and confusing. The battlefield has changed, then, the positioning theory is still effective? Against this topic, we Reese partner global president, positioning theory excellence heir Laura Reese conducted an exclusive interview.