这是中国CMO俱乐部与Forrester联手第二次发布该榜单。此次评选按照Forrester全球标准打分,在征集到的300多份案例中,根据B2C和B2B两个组别,按照5%的获奖率分别评选出如下奖项:数字营销推广奖(Digital Reach)旨在衡量数字营销项目的覆盖度。例如,企业是否有利用数字媒体和营销信息去接触新受众?若该数字营销项目旨在提升企业品牌知名度,那么该项目则被认为是一个典型的数字营销推广案例。若项目致力于口碑营销、付费社交广 This is the second time that China CMO Club and Forrester jointly released the list. According to the Forrester Global Standard, the award was awarded in the 300+ cases of B2C and B2B based on the 5% award rate: Digital Reach is designed to Measure digital project coverage. For example, is the business using digital media and marketing information to reach out to new audiences, and if the digital marketing project is designed to increase corporate brand awareness, then the project is considered a typical case of digital marketing. If the project is committed to word of mouth marketing, paid social wide