论文部分内容阅读
文化创意产业的发展不能单纯依靠市场机制去解决创意产业与资源配置不协调的问题。构建文化创意产业的设计服务平台与实施创新路径下的商业合作模式是一种必要且有效的协助文化创意产业实现良性运转的发展战略。针对文化创意产业设计服务平台在效应化、市场化、战略化和双边市场参与者的相互依赖性等特征,本文从平台的服务领域、目标客户、功能模块、运营模式等方面提出构建文化创意产业设计服务平台的基本思路和实践意义。最后针对平台运营可能面临的风险提出对策建议。
The development of cultural and creative industries can not rely solely on market mechanisms to solve the problem of incompatible creative industries and resource allocation. It is a necessary and effective development strategy to help the cultural and creative industries to achieve benign operation by establishing a design service platform for the cultural and creative industries and implementing business cooperation under an innovative path. Aiming at the characteristics of cultural creative industry design service platform such as effect, marketization, strategy and the interdependence of participants in the bilateral market, this paper proposes to construct cultural and creative industries from aspects of service platform, target customers, function modules and operation modes, Design Service Platform of the basic ideas and practical significance. Finally, the countermeasures and suggestions are put forward according to the risks that the platform may face.