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商品流通渠道既是企业生存命脉,也是重要的资产元素之一,与企业产品定位、技术研发、构建市场、实现利润等经营要素的成长和完善相关联。当企业追求实现社会效益最大化的终极目标时,表现出产品和渠道融合互通的大格局,即渠道的完整性和产品结构的合理性相得益彰,完善的产品优化体系细分和升级渠道,互通的渠道中提升产能。因此,渠道建设与产品结构调整战略间的协同显得非常重要,它们如同营
Commodity distribution channels are not only the lifeblood of enterprises, but also one of the important asset elements. They are related to the growth and improvement of business elements such as product positioning, technology research and development, market building, and profitability. When the enterprise pursues the ultimate goal of maximizing social benefits, it shows the general pattern of integration of products and channels, that is, the integrity of the channels and the rationality of the product structure complement each other. The perfect system of product optimization breaks down and upgrades the channels and interoperates Channel to enhance production capacity. Therefore, the coordination between channel construction and product structure adjustment strategy is very important.