农超对接面临的最主要挑战是传统小规模农户所具有的生产技术和经营意识与现代化零售业的产品标准之间的矛盾。同时,在农超对接的实行过程中,仍然有许多超市与合作社反映经济效益不高。“农超对接不好做,挣不到什么钱。”海南一家合作社的相关负责人告诉记者,因为种植面积以及冷藏、运输 The main challenge faced by agricultural super-convergence is the contradiction between the traditional production technology and business awareness of small-scale farmers and the product standards of the modern retail industry. At the same time, there are still many supermarkets and cooperatives reporting that the economic efficiency is not high during the implementation of the agricultural super docking. “If the agricultural supermarkets do not match well, they will not be able to earn any money.” A relevant person in charge of a cooperative in Hainan told reporters because of the planting area, as well as the refrigeration and transportation.