品牌不只是一个名称或符号,其中包含着出版社的经营理念和良好服务,包含着品牌与众不同的个性。只有被市场和读者认可,品牌才具有意义。由此可见,品牌的产生是一个双向互动的过程。因此,出版社在策划品牌之前,一定要事先进行相关的市场调研,首先要明了这类书是否有它的消费需求和市场,如果有,读者的消费动机是什么,他们的阅读趣味又怎样,对这样一类 Brand is not just a name or symbol, which contains the publisher’s business philosophy and good service, including the brand’s distinctive personality. Only recognized by the market and readers, the brand is meaningful. This shows that the brand is a two-way interactive process. Therefore, the publishing house in the planning of the brand, be sure to conduct relevant market research in advance, we must first understand whether this book has its consumer demand and market, if so, what are the consumer’s motivation for consumption, what is their reading fun, Such a class