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绍兴市是越文化的发源地和中心之所在,文化旅游资源丰富。论文分析绍兴旅游纪念品现状,并由此提出绍兴应如何依靠现有的人文资源,明确定位,解决现有缺憾与问题,打造具有绍兴人文特色的旅游纪念品。
Shaoxing City is the birthplace of the more culture and the center of the rich cultural tourism resources. The thesis analyzes the present situation of tourism souvenir in Shaoxing, and then proposes how Shaoxing should rely on the existing human resources to clearly locate and solve existing shortcomings and problems so as to create a tourism souvenir with the cultural characteristics of Shaoxing.