演出行业从整体文化市场地位的思考出发,根据对演出服务内在规律的分析,从营销理念、营销技巧、演出服务流程等角度,寻求最有效的演出营销方案。演出市场发展到现在,如何进行最有效的营销方式,是每一个演出团体和经纪人最绞尽脑汁关注的问题。从目前演出市场的现状看,供求失衡、求大于供的现象没有根本的改变,特别是在广大农村,情况更加严峻。 Starting from the consideration of the overall cultural market position, the performance industry looks for the most effective performance marketing program based on the analysis of the internal rules of performance services from the perspectives of marketing concepts, marketing techniques and performance service processes. Performance market now, how to carry out the most effective marketing, is each performing groups and brokers most racked their brain problems. Judging from the current status of the performance market, there is no fundamental change in the imbalance between supply and demand and seeking greater than supply, especially in the vast rural areas.