自上世纪80年代以来,我国的高等职业教育经历了从无到有、逐渐壮大的过程,然而高等职业教育在我国社会各界的评价始终不高,社会吸引力始终不足。本文从针对学生、家长和企业用人单位的调查入手,了解社会对高等职业教育的评价与诉求,进一步分析导致高等职业教育社会吸引力不足的原因,并以此为基础提出从多个角度入手提升高等职业教育吸引力的对策。 Since the 1980s, the higher vocational education in our country has undergone a process of development from nothing to growth. However, the evaluation of higher vocational education in all walks of life in our country has not always been high, and the social attractiveness has always been insufficient. This article starts with the investigation of students, parents and employers to understand the social evaluation of higher vocational education and demand, and further analysis of the causes leading to the lack of social attractiveness of higher vocational education. Based on this, The Attractive Strategy of Higher Vocational Education.