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在消费文化语境中产生的山寨电影,以其娱乐与消费性质赢得票房的同时,忽略在作品意义上的深度挖掘,《疯狂的石头》、《大电影之数百亿》、《大电影之两个傻瓜的故事》、《哈哈哈》、《疯狂的赛车》、《天下第二》、《追影》、《十全九美》、《大内密探灵灵狗》、《完美新娘》、《熊猫大侠》等影片在公映时受到追捧,以及热后即忘的夭寿命运充分表明了山寨电影的尴尬境遇。这不仅与在消费文化语境下受众将电影作为商品一次性消费的心理有关,根本原因还在于山寨电影对自身角色定位模糊、精神资源贫乏、媚俗娱乐中审美观念缺失等因素有关。山寨电影的发展往何处去?这成为山寨电影迫切需要解决的问题。
The cottage movies produced in the context of consumer culture, while winning the box office for their entertainment and consumption, ignore the deep excavation in the meaning of the works. “Crazy Stone”, “Hundreds of billions of big movies”, “ The Story of Two Fools ”,“ Ha ha ha ”,“ Crazy Racing ”,“ The Best in the World ”,“ Chasing Shadows ”,“ Perfect Beauty ”,“ Big Secret Agent Lingling Dog ”,“ Perfect Bride ” “Panda heroes” and other films were sought after in the release, and forget the fate of life after death fully demonstrated the embarrassing situation cottage movie. This is not only related to the psychology of the audience consuming the movie as a one-time consumption of goods in the context of consumer culture, but also due to such factors as the vague positioning of the role of the cottage film, the lack of spiritual resources and the lack of aesthetic concepts in the entertainment of kitsch. Where is the development of cottage movie? This is the urgent need to solve the problem of cottage movie.