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作为中国工程机械领域较早引进国外技术并自主研发获得世界领先水平的产品类别,推土机行业拥有很高的行业集中度,国内外品牌间的竞争压力也较小,随着中国工程机械行业步入低速发展,推土机市场也遭遇了前所未有的困惑时刻。究竟是哪些因素影响了推土机产品的销售?未来的推土机行业格局是否会发生变化?行业企业又当如何突破困境?
As an early introduction of foreign technology in the field of construction machinery in China and independent research and development to obtain the world’s leading product category, the bulldozer industry has a high degree of industry concentration, domestic and foreign brands less competitive pressure, as China’s construction machinery industry into the Slow development, the bulldozer market has also suffered an unprecedented moment of confusion. What factors affect bulldozer product sales? Bulldozer industry in the future whether the pattern will change? How to break the dilemma of industry and business?