医院品牌是医院其独特而持续拥有并能构成竞争、发展、服务大众优势的医院理念、医院标志、服务规范、服务质量、专家、环境、设施等的组合。竞争环境下,医院应当以“人文性医疗”的服务为核心、强化经营理念、坚持以人为本的文化管理、和谐创建医院文化和医院品牌,促进医院步入健康、良性的发展。 The hospital brand is a combination of hospital concept, hospital logo, service specification, service quality, experts, environment, and facilities that are unique and continuously owned by the hospital and can constitute the advantages of competition, development, and service. In a competitive environment, hospitals should take “humane medical care” services as the core, strengthen business concepts, adhere to people-oriented cultural management, and establish a hospital culture and hospital brand in a harmonious manner so as to promote the hospital’s healthy and benign development.