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随着经济全球化进程的不断加快和以互联网为代表的新媒体的兴起,国际信息传播正在呈现新的特点,构建新的秩序。如何在新秩序中占据有利位置,争取更多话语权,进而实现利益最大化,是摆在每一个国家及其媒体面前的重要课题。对于正在和平崛起的中国来说,将本国发展的设想和对世界未来的思考正确地传递给国际社会,引导国际舆论朝着对己有利的方向发展,为自身的和平发展创造一个宽松有利的国际舆论环境,更显得重要和紧迫。作为国家电视台,中央电视台在提升我国媒体在国际传播中的地位,提高对外传播水平方面,肩负着义不容辞的责任。
With the accelerating economic globalization and the rise of new media represented by the Internet, international information dissemination is showing new characteristics and building a new order. How to occupy a favorable position in the new order, strive for more discourse rights and then maximize profits is an important issue before every country and its media. For China, which is undergoing a peaceful rise, the vision of its own development and its thinking on the future of the world are to be passed on to the international community with the correct message so as to guide international public opinion to develop in a direction that is beneficial to itself and to create a relaxed and favorable international community for its own peaceful development The media environment is even more important and urgent. As a state television station, CCTV shoulders its unshirkable responsibility in enhancing the status of China’s media in international communications and in raising the level of its overseas communications.