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编著:李伟清等出版社:上海交通大学出版社伴随着社会经济的快速发展,酒店必须重视自身发展,全面提高核心竞争力,以便在激烈的市场竞争中始终保持优势。酒店要始终关注市场的变化与市场需求,以市场需求为导向,根据市场的实际情况来制定科学的市场营销策略。《酒店市场营销管理与实务》一书是旅游管理及酒店管理的专业读本,将市场营销学的基本原理与酒店经营实
Compiled by: Li Weqing Publishing House: Shanghai Jiaotong University Press With the rapid development of social economy, the hotel must pay attention to its own development, and comprehensively improve its core competitiveness in order to maintain its advantage in the fierce market competition. The hotel should always pay attention to the market changes and market demand, market demand-oriented, according to the actual market situation to develop a scientific marketing strategy. “Hotel Marketing Management and Practice” is a book of tourism management and hotel management professional reading, the basic principles of marketing and hotel management