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随着后经济危机时代的到来,市场对汽车营销人员的需要,越来越强调职业能力的培养,而高职汽车院校的人才培养有别于本科院校。如何做到教学与岗位零距离对接,是高职汽车院校市场营销课程改革必须直面解决的问题。本文将从营销课程设置的理念和思路、教学内容、教学模式、手段和方法等方面展开,探讨汽车营销人才培养的新模式。
With the advent of the post-economic crisis era, the market’s need for car marketers increasingly emphasizes the cultivation of vocational skills, while the training of higher vocational car colleges is different from that of undergraduate colleges. How to achieve zero distance docking between teaching and post is the problem that vocational college marketing course reform must face to solve. This article will start from the idea and train of thought of marketing course, teaching content, teaching mode, means and methods to explore the new model of automotive marketing personnel training.