明清徽商深知贾儒结合对自己事业取得成功至关重要,因此,在商业活动中往往自觉躬行儒道,坚持从传统文化中汲取营养,作为自己立身行事的指南。表现在做生意上就是以儒道经商,坚持良好的商业道德,讲求以诚信服人、薄利竞争、甘当廉贾,宁可失利、不可失义,注重质量、提高信誉,因而为徽商赢得极高的商业声誉。清朝徽商程白庵就是这样一位贾儒结合的大富豪。程白庵,徽州歙县人。他自幼饱读诗书,深谙儒学之精华,长大后,随同 In the Ming and Qing Dynasties, Huizhou merchants knew that the combination of Jiaru and Confucianism was crucial to the success of their careers. Therefore, they tend to practice Confucianism and Taoism consciously in their commercial activities and persist in drawing nutrition from traditional culture as guidance for themselves. Performance in the business is to do business with Confucianism and Taoism, adhere to good business ethics, emphasis on convincing people, thin competition, willing to honesty, preferring to defeat, can not be distracted, focus on quality, improve credibility, thus won the Huishang High commercial reputation. Qing emblem Cheng Bai An Temple is such a combination of wealthy Regal. Chengbai Um, Huizhou Juxian people. He was full of poetry and writing since childhood, well versed in the essence of Confucianism, grow up, along with