日前,娃哈哈儿童饮料“爽歪歪”的广告引起了极大的社会争议,被指为有宣传淫秽之嫌。从“爽歪歪”产品的策划角度来看,能引发这么大的社会争议及负面影响,无疑这个策划是失败的。尤其是对一个有着良好品牌形象的大企业来说,这几乎是不可 A few days ago, the advertisements of Wahaha children’s drink “Shuangwaiye” caused great social controversy and were accused of being suspected of propaganda of obscenity. From the planning point of “Shuaiwaiye” product planning, it can no doubt lead to such a big social controversy and negative impact. This plan is no doubt unsuccessful. Especially for a big company with a good brand image, this is almost impossible