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最近,农资圈刮起了年终总结风。各大企业相继组织召开了一年一度的公司年会,报告总结今年的完成计划。作为媒体人,当然也要对这一年的农资行业进行盘点。盘什么呢?2014年,土地流转依然在全国火热进行,规模种植,有人赚了,有人蠢蠢欲动,有人迷茫,有人逃离;作物解决方案有些已经落地了,成为企业撬动销量的新切入点;微信疯了,已成企业最新的营销方式之一;电商火了,各界大佬纷纷进军农业电商;农产品高大上了,注重量身打造自己的品牌了……
Recently, the agricultural resources circle blew the year-end summary wind. Major companies have organized an annual annual meeting of the company, the report summarizes the completion of this year’s plan. As a media person, of course, we must also count the agricultural industry this year. What happened to the plate? In 2014, the land transfer was still hot throughout the country. The scale of planting, somebody making, some people just waiting to be found, some confused and some fleeing. Some of the crop solutions have landed and become the new entry point for enterprises to lean sales. Crazy, has become one of the latest marketing companies; e-commerce fire, the bigwigs from all walks of life have entered the agricultural electricity supplier; tall agricultural products, focusing on tailor-made their own brands ...