“十七年时期”(1949—1966年)是新中国书籍设计艺术的初创时期。文章试从视觉传达的角度,透过新中国“十七年”书籍设计作品呈现的形态特征,分析其视觉模式,探讨其发展的轨迹和规律,挖掘其深层的文化内涵,总结其成功经验,为当下中国书籍设计艺术的发展提供借鉴。 “Seventeen Years” (1949-1966) is the beginning of new Chinese book design art. From the perspective of visual communication, this article attempts to analyze the visual patterns, explore the trajectory and laws of its development, excavate its deep cultural connotation, and summarize its success through the morphological features presented by the design works of the books of the New China “Seventeen Years” Experience, for the moment the development of Chinese book design art to provide reference.