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提起包装设计,在许多人看来就是外观装潢设计,其实这是一个误区。在欧美发达国家,包装设计包括3个方面,即包装结构设计、包装装潢设计和包装机械设计。由于意识上的偏差,我国很多企业甚至是大型企业更关注的是产品的外观装潢设计,而对保护产品的结构设计却关注不多。其实,结构设计才是产品包装的第一目的。在本期发表的文章中,我们着重介绍包装结构设计,从中了解美国企业产品包装开发流程到包装结构的3D设计,希望我国包装企业能够从中获得启迪。
Mention packaging design, in many people is the appearance of interior design, in fact, this is a misunderstanding. In developed countries in Europe and the United States, packaging design includes three aspects, namely, packaging structure design, packaging and decorating design and packaging machinery design. Due to the deviation of consciousness, many enterprises in our country even large enterprises pay more attention to the exterior decoration design of the products, and pay little attention to the structural design of the protection products. In fact, the structural design is the first purpose of product packaging. In this article published in the article, we focus on the packaging structure design, from the understanding of the US enterprise product packaging development process to the 3D structure of the packaging design, hope that our packaging companies can enlightenment.