手机产品的消费品化导致手机渠道越来越像快速消费品渠道,因而扁平化的呼声和日益强大的现代渠道成了手机大代理的烦心事。要想继续生存就要转型,但转型前如何认清变化了的市场现实?如何真正了解顾客?转型时选择什么方向?如何转型?如何精细操作终端卖场?便成了一系列不得不解的难题。 Mobile phone consumer products led to mobile phone channels more and more like fast moving consumer goods channels, so the voice of flat and increasingly powerful modern channels has become a bother mobile phone agents. If you want to continue to survive, we must transition, but how to recognize the changing market reality before the transition? How to truly understand the customer? What direction to choose during the transition? How to transition? How to operate the terminal store? It has become a series of problems that must be solved .