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22年前,吉林敖东药业“超前一步”率先开展自主研发,使“敖东牌安神补脑液”成为我国中药界自主创新品牌的先锋。今天“,敖东牌安神补脑液”已由当初一个年销售额只有十几万元的小品种,发展成为年销售额近4亿元的大品牌。在目前竞争环境日益激烈,市场格局发生变化的时候,吉林敖东药业面临着飞速发展的“瓶颈”,如何突破,实现吉林敖东药业的二次腾飞?为此,记者专程走访了吉林敖东医药有限责任公司董事长、总经理应刚先生,请他道出吉林敖东突破“瓶颈”、再度腾飞的秘密武器。
22 years ago, Jilin Aodong Pharmaceutical took the lead in carrying out independent research and development so that “Aodong card, soothe the nerves and supplement brain fluid” became the vanguard of China’s independent innovation brand of traditional Chinese medicine. Today, “Aodong card soothe the nerves brain fluid” has been the original annual sales of only a few hundred thousand varieties, the development of nearly 400 million yuan in annual sales of major brands. In the current competitive environment is increasingly fierce, when the market structure changes, Jilin Aodong Pharmaceutical is facing the rapid development of the “bottleneck”, how to break through to achieve Jilin Aodong second take-off? To this end, the reporter made a special trip to visit Jilin Aodong Pharmaceutical Co., Ltd. Chairman and General Manager Mr. Ying Gang, asked him out of Jilin Aodong breakthrough “bottleneck”, once again take off the secret weapon.