中国啤酒业在国内外经济形势的影响下,增速减缓,和其他经济行业一道进入发展的新常态。认识新常态,适应新常态,是当前和今后一个时期我国经济发展的大逻辑,也是我们重新认识、认真研判、精心谋划啤酒业发展的总依据和“金钥匙”。中国啤酒从2002年起产销量上升到世界第一,并保持了年均近两位数且十年持续增长的势头,2013年生产啤酒5061万千升,产量达 Under the influence of the economic situation both at home and abroad, the growth rate of the Chinese beer industry has slowed down. Together with other economic sectors, the Chinese beer industry has entered a new normal of development. Understanding the new normal and adapting to the new normal is the grand logic of our country’s economic development at present and in the coming period. It is also the general basis and the “golden key” for us to re-understand and conscientiously judge and develop the beer industry. Since 2002, China’s beer production and sales volume has risen to the highest in the world, maintaining its nearly double-digit average annual growth rate. In 2013, it produced 50.61 million liters of beer and reached an output of