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投放广告的目的是什么?自然是为了吸引观众眼球,增加品牌曝光度。诚然,一个创意无限的广告片能吸引很多人的注意,但是受各种外界因素的影响和制约,大多数的广告还不能够达到让人过目难忘的效果。这时我们就需要寻找一个更加新颖的电视广告发布形式,让一个普通广告的实效得到最大化的发挥。贴片广告正是这样一种形式:电视剧片尾出现贴片,效果突出,收费相对低廉,重复曝光率高,可总结为“效果好、价格低、覆盖广”几个特点,因此能够迅速成为各大品牌电视媒体投放的重要方式。这种投放形式足以与黄金时段的广告效果相抗衡,自然备受广告主的青睐:媒体投放。我们也要“不看广告,看实效”!
What is the purpose of advertising? Naturally in order to attract the attention of the audience, increase brand exposure. Admittedly, a creative advertising film can attract many people’s attention, but influenced by various external factors and constraints, most of the ads can not yet achieve unforgettable results. Then we need to find a more innovative form of television advertising, so that the effectiveness of an ordinary advertising to maximize play. Patch advertising is such a form: the end of the TV series appears patch, outstanding effect, relatively low fees, high repetition rate, can be summarized as “good effect, low price, wide coverage ” several features, so quickly Become a major brand of television media delivery an important way. This form of delivery is enough to compete with prime time advertising effect, naturally much advertisers favor: media launch. We also “do not see ads, see the effect ”!