公益广告是为公益活动、公益事业提供传播服务的。它是以推广有利于社会的道德观念、行为规范和思想意识为目的的广告传播活动。公益广告的创意相对于商业广告又有其自身的独特视点。本文则对公益广告进行分析,整理归纳出了其创意与构思特点。 Public service ads for public welfare activities, public service to provide communication services. It is based on the promotion of social moral values, codes of conduct and ideological awareness for the purpose of advertising and communication activities. Public service advertising has its own unique point of view relative to commercial advertising. This article analyzes public service ads, and summarizes the creative and conceptual features.