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现代商品竞争的激烈以及“同质化”现象日益严重,促使我们必须重视消费者新的审美及情感需求。随着社会文明的进步及人们审美情趣的提高,越来越多的消费者对个性化、趣味性及多样化的包装商品感兴趣。将具有情感特征的形态融入包装中,从趣味性出发去探索包装形态的表达方式,更能增加形态的多样性与动感性,从精神上与消费者进行互动,向消费者传达设计者的思想与理念。本文将从形态及情感探索出发,去浅析趣味性包装形态的灵感来源,以求丰富趣味性形态的研究设计方法。
The fierce competition in modern goods and the growing phenomenon of “homogeneity” urge us to pay attention to the new aesthetic and emotional needs of consumers. With the progress of social civilization and the improvement of people’s aesthetic taste, more and more consumers are interested in personalized, interesting and diversified packaged goods. The emotional characteristics of the form into the package, starting from the fun to explore the packaging form of expression, but also increase the diversity of forms and dynamic, from the spirit of interaction with consumers, to convey to consumers the idea of designers With idea. This article will explore the form and emotional exploration, to analyze the source of inspiration for the interesting packaging form, in order to enrich the interesting form of research and design methods.