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近些年来,由于人们的生活水平得到了极大的提高,假日旅游逐渐成为人们生活消遣的一个热点话题,在经济行业呈现一个新的增长趋势。旅游业的发展不仅推动了旅游业的迅速发展,而且还促进了我国国民经济增长,在人们生活中发挥着巨大的影响作用。同时,要保持旅游景区的活力永存和生命力长久,那就需要不断开发新的旅游资源和保证旅游产品的创新。本文将生命周期理论运用于旅游风景区产品发展历程的研究,并对其生命周期的发展历程中的各个阶段特征表现进行了详细的阐述,且分析了影响旅游产品生命周期的不同阶段的主要因素。此外,为了满足当今多元化的市场需求,本文还通过运用旅游产品生命周期理论来试图实现对旅游产品的创新,并提出了可行性的建议和策略,这对实现旅游产品生命周期的可持续发展具有极其重要的指导价值和实践意义。
In recent years, as people’s living standards have been greatly improved, holiday tourism has gradually become a hot topic in people’s life and recreational activities, showing a new growth trend in the economy. The development of tourism has not only promoted the rapid development of tourism, but also promoted the growth of our national economy and played a huge role in people’s life. At the same time, to maintain the vitality of tourist attractions forever and vitality, then we need to constantly develop new tourism resources and ensure the innovation of tourism products. In this paper, life cycle theory is applied to the product development of tourism scenic areas and the characteristics of each stage in the development process of life cycle are expounded in detail. The main factors affecting the different stages of tourism product life cycle are analyzed . In addition, in order to meet today’s diversified market demand, this article tries to achieve the innovation of tourism products by using the theory of life cycle of tourism products, and puts forward feasible suggestions and strategies, which is of great significance to the sustainable development of tourism products’ life cycle It has extremely important guiding value and practical significance.