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随着我国房地产市场的蓬勃发展,带动了相关的房地产规划开发和设计管理项目的发展。现代居民的生活品质有了质的提高。因此,房地产市场的竞争焦点从资源的争夺转向产品质量的竞争。而产品创新和成本控制作为房地产开发当中的规划设计和项目管理中的两个主要方面,对整个房地产开发项目都有着举足轻重的地位。本文就该两方面的内容进行探讨,为房地产开发的进一步健康发展提供重要的参考。
With the vigorous development of China’s real estate market, it has led to the development of related real estate planning and development and design management projects. The quality of life of modern residents has been improved. Therefore, the focus of competition in the real estate market shifted from resource competition to product quality competition. Product innovation and cost control, as two main aspects in the planning and design and project management of real estate development, play an important role in the whole real estate development project. This article discusses the two aspects, providing an important reference for the further healthy development of real estate development.