校园文化纪念品是一个学校物质文化和精神文化的总称,精神文化的内涵则需要从物质文化的形式展现出来,而校园文化纪念品则是物质文化的实物展现。本文从辽宁省内外高校纪念品设计现状出发,重点分析地方高校校园文化纪念品设计的主要内容和设计特色,探讨高校文化形象的建设新途径。 Campus culture souvenir is a general term of school material culture and spiritual culture. The connotation of spiritual culture needs to be manifested in the form of material culture, while the campus culture souvenir is the physical manifestation of material culture. Based on the present situation of souvenir design in colleges and universities in and out of Liaoning Province, this paper mainly analyzes the main contents and design features of the souvenir design of the campus culture in local colleges and universities, and discusses the new ways of constructing the cultural image of colleges and universities.