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当代人几乎生活在广告的海洋中,无论电台、电视、网络、户外……广告处处可见。随着传播媒体的飞速发展,广告的形式也千变万化,但万变不离其宗的是,其传递信息的宣传功能是无论何种形式的广告都必须具备的。为了有效传达信息,打动观者,广告竭尽艺术创新之能事。然而,形式固然重要,但要触动人心,给人深刻印象,却需要探寻更深层次的因素。洞察人性,把握、引导人之欲,也许是广告收到最大宣传效果的重要法宝。
Contemporary people live in the sea of advertising almost everywhere, regardless of radio, television, Internet, outdoor ... advertising everywhere. With the rapid development of the media, the forms of advertisements are also changing. However, as always, the propaganda function of delivering information is indispensable for any form of advertisement. In order to effectively convey the message, impress the audience, ads make every effort to innovate. However, the form is important, but to impress and impress the people, we need to explore deeper factors. Insight into human nature, grasp, guide the desire of the people, perhaps the most important publicity proclaims the effect of an important magic weapon.