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动漫形象逐渐出现在人们生活中的各个产业领域,药品包装设计中也有动漫形象的参与,动漫形象和药品包装设计元素的结合,反映出了药品包装设计在设计元素和视觉审美上发生了转变,同时在药品包装设计创意上也得到了进一步的突破。本文从动漫形象与消费者及患者心理特点,药品包装设计动漫形象的应用及动漫形象在药品包装中的滥用等三个方面来论述动漫形象在药品包装中应用的重要性。
Animation images are gradually appearing in various industries in people’s life. There is also the participation of animation images in the design of drug packaging. The combination of the image of animation and the design of drug packaging reflects the change in the design elements and visual aesthetic of the drug packaging design. At the same time in the pharmaceutical packaging design ideas have also been further breakthroughs. This article discusses the importance of cartoon image application in pharmaceutical packaging from three aspects: cartoon image, consumer and patient psychology, application of cartoon image of drug packaging design, and abuse of cartoon image in drug packaging.