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近日,中国最大的多屏整合数字广告平台易传媒发布移动领域专属人群数据库,并率先将其与实际投放结合,以落地实战的方式,意在发挥出移动人群数据的最大价值。据悉,此次易传媒发布的移动人群数据库是依据其多年移动领域市场的广告投放经验积累,通过调查问卷、多维度分析追踪、归纳汇总等一系列工序逐步打造出台的。易传媒面向移动人群发放针对人口属性(即性别、年龄、个人收入等属性)调查问卷,并成功收获了10万份问卷反馈信息。易传媒首先根据这10万份移动数据库样本
In recent days, China’s largest multi-screen integrated digital advertising platform, Easy Media, has released a database of exclusive mobile users in the mobile field. It has taken the lead in combining it with actual delivery to actual combat in the real world, aiming to maximize the value of mobile data. It is reported that the easy mass media released mobile database is based on its years of experience in the field of mobile advertising market experience accumulated through the questionnaire, multi-dimensional analysis of tracking, summarized and a series of processes gradually build to introduce. E-media for the mobile population distribution of population attributes (ie, gender, age, personal income and other attributes) questionnaire, and successfully received 100,000 questionnaires feedback. Easy media first based on the 100,000 mobile database samples