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今年7月,《纺织服装周刊》记者就北京服装市场的打折促销情况做了市场调查,主要调查对象包括18~35岁的消费者及部分品牌零售商。本次调查共计发放问卷1000份,回收965份,有效问卷951份。46%的消费者受到涨价影响面对服装整体价格的上浮,12%的消费者能够完全接受,64%的消费者虽受到一定的影响,但是还可以接受,24%的消费者表示不能接受。而对于涨价之后是否影响消费者对热衷品牌的喜爱程度的调查,44%的消费者表示完全没有影响,46%的消费者表示有一定的影响,减少了购买,10%的消费者则把目光转向了其他品牌。
In July this year, “Textile and Apparel Weekly” reporter on the Beijing apparel market discount promotions did a market survey, the main survey includes consumers aged 18 to 35 and some brand retailers. The survey sent a total of 1,000 questionnaires, 965 copies, 951 valid questionnaires. 46% of consumers are affected by price increases Faced with the overall price of clothing floating, 12% of consumers can fully accept the 64% of consumers, although affected to some extent, but still acceptable, 24% of consumers said they can not accept . As to whether the price increase affects consumers’ preference for enthusiastic brands, 44% of consumers said they have no effect at all, 46% said they have some influence and reduced their purchases, and 10% Eyes turned to other brands.