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近几年来,常柴股份有限公司实施以商标战略为重要内容的企业发展战略,利用名牌效应,积极拓展新市场,经济效益成倍增长。今年1—9月生产柴油机90.59万台,销售收入16.08亿元,实现利润1.73亿元,分别比去年同期增长70.93％、109.16％、335.05％,围绕实施名牌战略,我们着重做了以下几个方面的工作: 一、从计划经济中的金牌走向市场经济的名牌 1978年以来,常柴曾三十多次荣获各种国家级
In recent years, Changchai Co., Ltd. has implemented a corporate development strategy that takes the trademark strategy as an important content. With the brand name effect, it actively expands new markets and the economic benefits have multiplied. From January to September this year, 90.59 million diesel engines were produced, sales revenue was 1.608 billion yuan, and profit was 173 million yuan, up by 70.93%, 109.16%, and 335.05% respectively over the same period of last year. Focusing on implementing the brand strategy, we focused on the following aspects: The work: First, from the gold medal in the planned economy to the brand name of the market economy Since 1978, Changchai has won various national grades more than thirty times.