在消费主义盛行和市场主导一切的时代背景下,大众传媒娱乐化现象受到越来越多的关注。本文通过简要分析大众传媒的特点以及传媒娱乐化的概念,在接受美学的视角下,从理解受众需求、满足受众需求和创造受众需求三个方面展开讨论,分析了大众传媒对于受众需求的误读,并总结出当前阻碍大众传媒满足受众多元化需求的主要问题,最后讨论了大众传媒对于信息受众的影响,指出引领和创造受众需求的可能。 In the era of the prevalence of consumerism and market domination, the phenomenon of mass media entertainment has received more and more attention. Through a brief analysis of the characteristics of the mass media and the concept of media entertainment, from the perspective of accepting aesthetics, this article discusses three aspects of understanding the needs of the audience, meeting the needs of the audience and creating the needs of the audience. It analyzes the mass media’s misreading of audience’s needs , And summarizes the main problems that hinder the mass media from satisfying the diversified needs of audiences. Finally, it discusses the influence of the mass media on the information audiences and points out the possibility of leading and creating audiences’ needs.