“民以食为天”,餐饮企业是兼备了古老和时尚的载体。餐饮企业属于服务提供者与被提供者高度接触的企业,顾客就餐行为,是在理性消费的同时还很大程度上存在着感性消费。因此,企业标识是顾客即将进门和走进餐馆里随处可见的展示元素,它对餐饮企业形象化、产品/服务的营销、市场开拓和企业文化有着画龙点睛的神奇功能。企业标识的主要作用:1.企业标识的识别作用企业标识的识别作用,来源于其简单形式与丰富内涵的巧妙结合。企业名 “People regard food as the heaven”, and catering companies are both carriers of oldness and fashion. Catering enterprises belong to companies that are highly contacted by service providers and providers. The behavior of customers’ dining is rational consumption and to a large extent there is perceptual consumption. Therefore, corporate identity is a display element that customers are about to enter and enter into restaurants. It has the magical function of catering company visualization, product/service marketing, market development and corporate culture. The main role of corporate identity: 1. Identification of corporate identity The identification of corporate identity, from its simple form and rich ingenious combination. Business name