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在迈向社会主义市场经济体制的进程中,政府对企业经营的直接计划安排不断减少,与此相伴随的必然要求企业经营机制的转换,从“依赖”政府转向“依赖”市场,通过研究市场,以市场导向安排企业的生产经营。因此,企业的成败在很大程度上取决于企业的经营战略,企业的最大成功便是战略上的成功,而企业的最大失误也往往是战略上的失误。笔者就企业制订深谋远虑的经营战略提出以下几点看法。
In the process of moving towards a socialist market economic system, the government’s direct plan for business operations has been continuously reduced, and accompanying this will inevitably require the transformation of the company’s operating mechanism, from “dependent” government to “dependent on” the market, through the study of the market. , Market-oriented arrangements for the production and management of enterprises. Therefore, the success or failure of a company depends to a large extent on the company’s business strategy. The greatest success of a company is its strategic success, and the biggest mistake of a company is often a strategic mistake. The author puts forward the following points of view on the formulation of a forethought business strategy.