代理商所肩负的责任是在将代理的产品推向市场的同时,不遗余力地维护、提高市场占有率。那么,代理商究竟“代理”什么?我们说,代理商代理的是品牌的形象和满足消费者需求的服务。一个产品的生命周期可分为导入期、成长期、成熟期和衰退期,代理商所要做的是缩短导入期、延缓衰退期来确保产品的生命力。无疑,在这两个时期要做的各项投入是巨大的,一方面要求资金雄厚,另一方面要求精耕细作。 The responsibility of agents is in the agency of products to the market at the same time, spare no effort to maintain and increase market share. So, what exactly does the agent “proxy ”? We say that the agency agent is the image of the brand and services to meet the needs of consumers. A product's life cycle can be divided into the import phase, growth phase, maturity and recession, agents have to do is to shorten the lead-in period, to delay the recession to ensure product vitality. Undoubtedly, the various inputs to be made during these two periods are enormous. On the one hand, they require abundant funds and on the other hand require intensive and intensive work.