进入新世纪的中央电视台，在党中央、国务院的领导下，按照中宣部和广电总局的统一部署，改革的成效彰显，呈现出力度大、收效好、全方位整体推进的态势。作为国家电视台，我们确立了自身的发展目标：立足中国，面向世界，逐步形成以电视传播为主，互联网、报刊、影视音像制作? Under the leadership of the Central Party Committee and the State Council, in accordance with the unified plan of the Central Propaganda Department and the SARFT, the achievements of the reform have been shown by CCTV, which has entered the new century. It shows great momentum and has achieved good results in all respects. As a state television station, we have set our own development goals: based on China and the world, we will gradually form the main channel of television broadcasting and the production of the Internet, newspapers and periodicals, video, audio-visual products.