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服装业的巨子杉杉集团总裁郑永刚在做了多年品牌之后发出这样的浩叹:中国20年之内不可能拥有真正的名牌,因为那是国力的较量,那是历史的积淀!那些只有贵族品质没有贵族文化的所谓“中国人自己的奢侈品牌”不过是一场闹剧而已。可惜的是,服装老板们有的是拿来的决心,却没有咬定青山的毅力;有的是农夫的热情,却没有经济学家的理性。在中国,做服装最大的痛苦就在于面对时尚的常变常新而不知所措,做服装品牌最可怕的无外乎自己变成了活古董——虽然还存在,但已经属于过去。你的品牌梦想再伟大,可就是照不进今天的市场现实。冷兵器时代点石成金的传奇早已远去,在工业品牌向时尚品牌的转化过程中,专业主义者必将比经验主义者迎来更广阔的天空。
Zheng Yonggang, president of the giant Shanshan Group in the apparel industry, has made such a sigh after being a brand for many years: China can not have a real name brand within 20 years because it is a contest of national strength, and it is a historical accumulation. Only noble quality The so-called “Chinese luxury brand” of aristocratic culture is only a farce. Unfortunately, some apparel bosses came with determination but did not insist on Castle Peak's perseverance; some were the farmer's enthusiasm but no economist's rationality. In China, the biggest pain in making clothes is to be constantly overwhelmed by the constant changes in fashion, making the most horrible thing about apparel brands themselves into living antiques - albeit still in the past. The dream of your brand is great again, but it is not according to the reality of today's market. The legend of the Cold Weapon era has long since gone, in the industrial brand to the fashion brand transformation process, the professionalists will usher in a broader sky than the empiricists.