品牌是企业的无形资产,对企业的生存发展起着至关重要的作用。好品牌的形成离不开优质的广告宣传,优质的广告宣传又需要优异的投放平台,优异的投放平台更离不开优秀的媒介代理。企业要想树立品牌、做好广告宣传,选择适合的媒体投放平台和恰当的媒介代理公司,是摆在广告主面前的头等大事。怎样选择最佳的媒体投放平台?优质的媒介代理公司应具备何种品质?新媒体大量涌现的当下电视媒体影响力如何?对此,原中国广告协会学术委员会主任,厦门大学博 Brand is the enterprise’s intangible assets, the survival and development of enterprises play a crucial role. The formation of a good brand is inseparable from the high quality advertising, high quality advertising needs excellent delivery platform, excellent delivery platform is inseparable from the excellent media agency. To establish a brand, do a good job of advertising, select the appropriate media delivery platform and the right media agency, is placed in front of advertisers top priority. How to choose the best media distribution platform? Quality media agencies should have what quality? The emergence of a large number of new media, the current television media influence how? In this regard, the former director of the Academic Committee of China Advertising Association, Xiamen University, Bo