伴随着新媒体的快速发展,动态传播、立体交互、点对点连接成为信息传播的主要方式,这也对档案文化传播模式造成冲击。在新媒体蓬勃发展的宏观背景下,复旦大学档案馆积极围绕学校中心工作,以各项重大活动为契机,盘活档案资源,对档案文化活动进行创意策划、设计制作,利用新媒体打造高校档案文化传播新平台。与传统的档案文化传播手段相比,新媒体下档案文化宣传手段和内容更为多种多样。近年来,复旦大学档案馆借助电视 With the rapid development of new media, dynamic communication, stereo interaction, and point-to-point connection have become the main ways of information dissemination, which also has an impact on the file culture transmission mode. Under the macro background of thriving new media, Fudan University Archives is actively working around the school center, taking various major activities as an opportunity to activate the archives resources, creative planning, design and production of archival cultural activities, the use of new media to create the college archives culture Spread the new platform. Compared with the traditional means of archival cultural transmission, the means and content of archival cultural propaganda under the new media are more varied. In recent years, Fudan University Archives with television