人类作为一种不安分的动物,喜欢让生活无限地迎合自我,故,历史总是在颠覆与嬗变中爬行。在新技术与自我诉求的双重解构下,传统媒体开始在“第三权力”的神坛上动摇,其传播新知、主导舆论的原始使命,也逐渐趋于无力。在更具整合功能、分众视角、娱乐精神的互联网的挑战下,作为报业面向市场的改革产物,都市报在整体发行量减少、广告收入下降、效益下滑等低迷事实下,其曾经的“新锐”传媒光环,也已显苍白。但在“报纸衰亡论”的喧嚣下,我们欣喜地看到,以“维新求变”为主旨的广告经营行动正在都市报业内迅速展开。守望春天,都市报人在希望中前行…… Human beings as an insecure animal, like to make life infinitely cater to self, therefore, history always creeps in subversion and evolution. Under the dual deconstruction of new technologies and self-demands, traditional media began to shake on the altar of “third power”, and its original mission of spreading new knowledge and leading public opinion gradually became weak. Under the challenge of a more integrated function, a more differentiated perspective and a more entertaining Internet, Metropolis Daily, as the newspaper’s reform-oriented market-oriented product, has experienced a downturn in its overall circulation, declining advertising revenue and falling benefits.新锐 “media aura, has also been pale. However, under the hustle and bustle of ”The Decline of Newspapers Decline“, we are delighted to see that the advertising operation featuring the theme of ”reform and innovation" is rapidly expanding in the city newspaper. Watching the spring, the Metropolitan Newspaper marches forward in hope ...