近年来,电视直销、网上购物等新型营销方式以其快捷、便利的特点赢得广大消费者的青睐,并纷纷选择这种方式,希望在最短的时间内得到最新的产品。但是,随着这种营销方式的逐渐普及和深入,其引发的投诉量也在不断上升。有数据显示,去年“12315”和“96315”两条热线共受理电视直 In recent years, new direct marketing, online shopping and other new marketing methods to win the favor of consumers in its fast, convenient features, and have chosen this way, hoping to get the latest products in the shortest possible time. However, with the gradual popularization and deepening of such marketing methods, the volume of complaints raised by them has also been on the rise. Data show that last year “12315” and “96315” two hotline accepted television straight