品牌是生产者和经营者为了标识其产品,以区别于竞争对手,辨认消费者认识而采用的显著的标记。经验表明,品牌决策的正确、品牌设计的科学、品牌保护的得力对企业经营成功有十分积极的作用。我国企业品牌发展主要经历了三个阶段,最早是历史品牌阶段,认为品牌就是悠久的历史,如白酒的茅台、餐 A brand is a notable mark that producers and marketers identify in order to identify their products and differentiate them from competitors and identify consumers. Experience shows that the correct brand decision-making, brand design science, brand protection and effective business success has a very positive role. China’s corporate brand development has gone through three stages, the earliest is the history of the brand stage, that the brand is a long history, such as liquor Maotai, meal