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2016年电视媒体播出电视剧120.7万小时,电视剧仍是收视、播出量最大的内容品类。同时,2016年全网视频点击总量为8621亿次,其中电视剧类点击量达5428.4亿次,也是网络平台中点击量最大的内容品类。一方面电视台突破常规,积极寻求跨界合作,不断吸纳以创新、年轻、二次元为代表的互联网元素,提升自身内容产品竞争力。另一方面各大视频网站纷纷“以投代购”溯游直上,以独播、定制、自制为基调,着重打造爆款剧和口碑剧,网
In 2016, the television media broadcast 1.207 million hours of TV series, and the series is still the category of content that has the largest ratings and broadcasts. In the meantime, the total number of video clicks in the entire network in 2016 was 821.2 billion times, of which 542.84 billion times the number of TV shows was hit, and it was also the most clickable content category in the online platform. On the one hand, television stations have made breakthroughs in their routine and actively seek cross-border cooperation. They have constantly absorbed the Internet elements represented by innovation, youth and the second element to enhance the competitiveness of their content products. On the other hand, all major video websites have “traded” for their “purchase”, with the sole broadcasting, customization and self-made as the keynote, focusing on creating explosion models and word of mouth drama and networks