故事一 方某是一家乳品企业的区域经理,上任不久便处理了一起延续近3个月的窜货事件。 12月初,接到业务员反馈的信息,方某立即前往了解情况。此时,窜货已发展到了很严重的地步:3个月来,低价货从岳阳不断涌入常德,并在11月下旬达到毫无顾忌的程度。随着走访的深入,事件的原委逐渐浮出水面。 常德和岳阳是厂家的重点市场,常德的总经销是愚老板,岳阳的总经销是金老板。公司派驻了一名销售主管和两 One of the story is a regional manager of a dairy business, took office soon deal with the continuation of nearly 3 months FALSIFYING incident. Early December, received feedback from salesman, Fang immediately go to understand the situation. At this point, FALSIFYING has been developed to a very serious situation: 3 months, low-cost goods from Yueyang continued influx of Changde, and in late November reached the level of unscrupulous. With the deepening of visits, the whole story gradually surfaced. Changde and Yueyang are the manufacturers of key markets, Changde’s total distribution is stupid boss, Yueyang’s total distribution is the gold boss. The company has a sales manager and two