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人人都以为女人的钱好赚,可惜事情并非如此。2000年2月,消费行为学家帕克·昂德希尔在《顾客为什么购买》这本书里小心翼翼地预言:即使将来零售市场会更多关注男性,但多数时候市场还是会跟着女性的品位不断变化。
Everyone thinks women’s money is good, but it is not the case. In February 2000, Consumer Behaviorologist Parker Hill Hill cautiously predicted in the book Why Customers Buy: Even though the retail market will pay more attention to men in the future, most of the time the market will follow the female taste Variety.