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当今世界正处于信息技术飞速发展的时代,大众生活在各种信息的包围中。相对于传统的户外广告、电视、广播、报刊杂志等媒体,各种新兴的媒体可统称为新媒体,其中最主要的包括手机媒体、网络媒体以及数字电视等。在新媒体大行其道的时代,动画作品要想成功博取观众的注意,无疑要注意新媒体的提点,开发出与新媒体相符合的内容与形式。本文即以此为切入点,探讨新媒体动画创作中技术性与艺术性复合模式探究。一、新媒体的特征
Today’s world is in an era of rapid development of information technology. The general public lives in the surrounded by all kinds of information. Relative to the traditional outdoor advertising, television, radio, newspapers and magazines and other media, all kinds of emerging media collectively referred to as new media, the most important of which include mobile media, online media and digital TV. In the era of new media popularity, in order to successfully capture the audience’s attention, animated works undoubtedly should pay attention to the new media’s suggestions and develop new media content and form. This article is based on this as a starting point to explore new media animation in the technical and artistic model of complex. First, the characteristics of new media