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随着传播媒介的不断更新和发展,人类交流信息平台从“报纸”、“广播”、“电视”等等传统媒介,发展成了今天我们看见的网络媒介。网络使公众与信息的关系变得更加密切。人们不再局限于传播媒介的性质而被动的接受大众媒介单向传播的消息,网络媒介使得每个人成为了信息的接收者,也成为信息的发出者。在高速发展的互联网络环境下,信息的整合、编辑、发布、接收等通过双向传播的方式,呈现出爆炸般的态势,如同核裂变一样,运动于网络空间,网络媒介所产生的冲击和影响是非常巨大的,本文中列举了由于网络舆情而引发的种种危机意识和现实现象,并结合了学界中对这一话题的一些观点,笔者在最后提出了自己的见解和意见。
With the continuous update and development of the media, the human exchange information platform has developed into the online media we see today from the traditional media such as “newspapers”, “radio”, “television” and so on. The network makes the relationship between the public and the information more closely. No longer confined to the nature of the media, people passively accept the one-way propagation of the mass media, making each one the recipient of information and the sender of information. In the rapidly developing Internet environment, the way in which information is integrated, edited, distributed, and received through two-way communication presents an explosive situation. Like the nuclear fission, the impact and influence of network media in the movement of cyberspace Is very huge. This article lists all kinds of crisis awareness and real phenomena caused by the network public opinion, and combines some opinions of the academic community on this topic, the author finally put forward his own opinions and opinions.